Our Story

Nutrition is Our Passion.

At the age of 21 I saw an immense need in my community for a positive and upbeat establishment that offered a diverse assortment of health-based foods. After passing an open storefront right in my hometown, I envisioned an awesome opportunity to be able to share my love and passion for Nutrition.

I extensively studied the health and wellness field, coming up with a solution for offering accessible nutritious products: Juices, Smoothies, Bowls and Grab & Go Items. I have personally attended thousands of events to spread my love, passion and education, sampling my menu items to every and anyone in order to perfect a fun, tasty, menu and concept that people could realistically implement into their daily routines. I have even travelled and studied Nutrition across the globe to piece every element of The Juice House menu together. Bringing my vision and passion to life, I landed the store front and by the age of 22 got to work, opening in January of 2014!

The Juice House caters to numerous different individuals, whether you have specific dietary preferences or allergies, consume similar products on the daily or have never tried anything like it before! I am constantly researching and evolving to stay on top of the field, to be the best I can, and to provide the best quality. To further my knowledge, I got my master’s degree in Clinical Nutrition during the first few years of opening, so I could best serve and educate customers, but also so I can stand behind my products and their benefits.

– Founder & CEO – Arielle Cassidy, MSN

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Where It All Started

I always like to say that Nutrition is, and always was, in my blood because it’s always been a huge passion of mine for as long as I can remember. I grew up in a household where rich and heavy foods were a daily staple, and my appetite was literally never ending. My mother and father loved to cook and always emphasized large family style meals and gatherings. As delicious, memorable and fun those times were, looking back there was never much significance on the nutritional value of our meals or how more nutrient dense foods could be implemented into our daily routines, creating balance.

My mother battled with food, weight and “dieting” her whole life. Because of this, my three sisters and I became accustomed to years of fad dieting, quick fixes and diet culture from a very young age. The older we all grew; we began to see the positive benefits of eating more nutritiously and being more active. Learning early on, I followed in my sister’s footsteps and began playing highly competitive sports at the age of 5 up throughout college. Right around the beginning of high school was when I really started to become aware of and obsessed with diet culture. I tried every and anything to look a certain way and fell deeper and deeper into an unhealthy pattern for years. As most of us do, I truly believed that I needed to look a certain way and be a certain size in order to be happy.

At the same time, my father became sick and passed away from Leukemia. For months, while at the hospital, I began to see a much different side of Nutrition, only deepening my curiosity to learn more on a Clinical level. I also began to view “health” and “dieting” in a completely different light. I frequently saw the way patients were poorly instructed to eat certain foods. For example, my father could have an abundance of candy, but wasn’t allowed to have any fruits or vegetables. Shockingly, there was little to no guidance and even more minimal efforts to implement basic and realistic nutrition into a patient’s intake. Luckily this is much different now, but seeing so many commonalities and struggles in and outside of the hospital, simply in everyday life, I became fascinated with Nutrition.

The second I could, I began conducting my own research to learn more about exercise and Nutrition. I shadowed and worked in gyms since I was 14 years old and learned to love everything from how the body moves and works to how food also plays a vital role. I loved it so much I got certified to become a trainer during my senior year in high school and will never forget stepping into my first health food store. I bought everything and anything I could afford just to test it out and to learn it’s scientific background and specific purpose. Diving deeper into my passion and studies, I found notable similarities amongst diverse groups of individuals. The most common conclusion was that a lot of people didn’t and still don’t understand basic nutrition. Because of this, I really wanted to create a solution and easy way for people to understand, seeing the importance. I also wanted to find ways people would realistically try new foods, but in a way, they would have fun with it.

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Nutrition as a Way of Life

Nutrition is simply providing your body with assorted foods, in order to function properly. I became captivated by the idea that food and nutrition is something that ties us all together. As simple as this all may seem, it’s actually quite complex and ingrained, and there’s a lot more to it. It’s an intertwined, complicated, relationship, that roots back to birth. Regardless of specific preferences or individual backgrounds, food is something we all need in order to survive and it’s something we all have in common and need to consume every single day.

I really wanted to get to the bottom of the basics. Why do we eat the way we do and why we feel a certain way about foods and, of course, how can diversifying nutrient intake be enjoyable and realistic. As a young female stuck in diet culture, I wanted to shatter that ceiling and show people a different more exciting way to consume food and to have a better relationship with food, compared to the constant battles and detrimental advice we typically see. It’s very frequent and common that I see or hear how a fun memory or event is ruined because someone ate “bad” or is cheating on a diet. It’s my life’s mission to change this perspective and to also help those who may not have access to basic nutritional necessities.

I still LOVE, and want, to continually educate people on why the eat what they do and how it actually works in their bodies. Highlighting the heavy importance that individuals don’t have to restrict or fear foods, but can eat whatever they choose in moderation. The more added foods, the more diverse their nutrient intake is. Food is a huge part of our lives and I want everyone to know there is no one size fits all “diet” or food intake. I also want to instill that you don’t need any fancy or expensive tools or tactics to be “healthy”. There are resources out there for everyone and there is no need for anything other than what works best for you. You can still reach your goals, without compromising personal happiness and mental health. Even if this message can reach one person walking into The Juice House or through following us, my life’s work is complete. I say it now, just as I always have:

We are more than a juice bar. We are a movement and we are a community.

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